e-Mark

e-Mark: Marketing and Communication

The e-Mark group studies mainly the following

  • Market analyses
  • Social Media Marketing
  • Web and content Marketing
  • Business communication
  • Brand reputation and trend forecasting
  • Stakeholder profiling
  • Strategic and operational planning

The group is made of the following researchers and professors:

  • Prof. Maurizio Pasquetti (coordinator)

  • Dr. Norberto Tordo

  • Dr. Lorenza Lei

  • Prof. Pietro Ducange

  • Dr. Giovanni Guarino